How to set up a creative strategy to create a performance-driven marketing campaign

Why don't most campaigns work? They're right but not interesting, and no one notices or remembers them. When I think about and discuss campaigns, it's like a power slap right to my face. I thought of a simple journey about preparing a marketing campaign to achieve the objective or more significant goals. So here is the essential "go-to" handbook from my perspective, based on all my references.

CAMPAIGN